Mickey Lyles
Founder & President | Serial Entrepreneur
Performance Speaker: Dirt Road Solutions for Real-World Growth
If your audience is tired of theory and hungry for what actually works Mickey Lyles is the guy you bring in.
He grew up on a dirt road in South Carolina, not in a boardroom. No silver spoon, no safety net—just grit, faith, and a belief that ordinary people can build extraordinary lives if they’re willing to do the work.
Over the last 27+ years, Mickey has:
- Started, built, and sold multiple companies
- Helped independent businesses grow by over 363%
- Led teams across manufacturing, distribution, service operations, and real estate
- Founded Palmetto Business Consulting (PBC) in 2014
- Launched Immeasura Growth Partners in 2025 to help small businesses scale with systems
When Mickey steps on stage, he’s not sharing motivational fluff or textbook frameworks—he’s handing your audience the same practical, “boots-on-the-ground” playbook he’s used to build and transform businesses for nearly three decades.
Real Roots
Signature Keynote: Dirt Road Solutions™
From Humble Beginnings to High-Performance Results
Mickey’s flagship talk, Dirt Road Solutions, is a high-energy, story-driven session that connects his humble beginnings to the principles that drive growth in any business.
Growing up on a dirt road taught Mickey:
- How to solve problems with limited resources
- Why character and follow-through matter more than credentials
- How to outwork, out-care, and out-serve bigger competitors
- That relationships, trust, and reputation are your brand
In Dirt Road Solutions, Mickey shares real stories from his journey—from his first business at 23, to scaling and selling companies, to advising owners who turned chaos into clarity and profit.
Ideal for:
- Leadership retreats
- Sales kickoffs
- Franchise / dealer meetings
- Entrepreneur and small business events
Your audience will walk away with:
- A clear framework for turning adversity into advantage
- Practical ways to build trust and loyalty with customers and teams
- Simple, repeatable systems to drive consistent execution
- A renewed belief that where you start doesn’t determine how far you can go
Other Speaking Topics
While Dirt Road Solutions is Mickey’s cornerstone keynote, he also delivers targeted sessions on:
Scaling Service-Based Businesses
How to grow beyond the owner, implement systems, and avoid burning out while revenue climbs.
Building Leadership Systems That Last
Turning “heroes and firefighters” into a leadership team that makes decisions, owns outcomes, and drives the vision forward.
High-Performance Sales and Revenue Growth
What Mickey has learned from building sales teams, training front-line reps, and driving profitable growth across multiple industries.
Navigating Acquisitions and Partnerships
Real-world lessons on buying, selling, and partnering in business—what to watch for, what to avoid, and how to protect relationships and value.
Entrepreneurial Resilience & Mindset
The truth about setbacks, risk, and perseverance—and how to keep moving when life and business hit hard.
Each session is customized to your audience and event goals, with a focus on tools they can use on Monday, not just inspiration that fades by Friday.
Why Event Planners Hire Mickey
Real Operator, Not a Theorist
27+ years actually running businesses and still does today—not just talking about them.
Cross-Industry Experience
Manufacturing, distribution sales, service operations, real estate, and retail—Mickey understands how different business models really work.
Proven Growth
Has helped independent businesses achieve triple-digit growth using simple, disciplined systems.
High-Energy & Practical
Interactive, no-nonsense style that blends real stories, hard knocks advice, and immediately usable strategies.
Easy to Work With
Professional, prepared, and committed to making your event a win—for you, your client, and your audience.
Whether it’s a keynote, panel, podcast, or corporate workshop, Mickey brings authentic insight, practical frameworks, and a contagious drive to help others succeed.
About Mickey
Mickey Lyles is a serial entrepreneur, Currently the CEO of Immeasura Growth Partners and business partner in 6 other entities, a performance speaker who specializes in helping small and mid-sized businesses scale with real-world systems.
Starting his first business at 23, Mickey has built, scaled, and sold multiple companies across the service, retail, and hospitality industries, led teams of varying sizes, and consulted with owners to achieve up to 363% growth. His signature keynote, Dirt Road Solutions, draws from his humble beginnings on a South Carolina dirt road and his 27+ year journey in the trenches of business.
Closing Statement
It would be an honor for me to get to know you and your business.
My greatest desire is to leave a legacy of success for others through a loyal and dedicated experience with me.